Blog & Articles

Unconventional
perspectives.

Professionals and the major brands they build — the decisions, architectures and bets shaping the market.

GEO and AIO: The New SEO for the AI Era — Isabele Antunes on Getting Recommended by ChatGPT
Marketing & Artificial Intelligence·17 JUL 2026·8min

GEO and AIO: The New SEO for the AI Era — Isabele Antunes on Getting Recommended by ChatGPT

From 57% to 69.5% qualified leads in one month, and R$2 million ($400k+) generated in a single day from an offline campaign. Amisa's CEO explains why SEO alone isn't enough anymore, and why marketing's biggest risk today isn't AI — it's trusting it too much.

Record TV: Entrepreneurs and Infoproducers Gather to Discuss Digital Technology and Scalability in São José dos Campos
Press · Record TV·20 MAI 2026·5min

Record TV: Entrepreneurs and Infoproducers Gather to Discuss Digital Technology and Scalability in São José dos Campos

Published May 20, 2026 by Record TV. The closed-access event brought together entrepreneurs, infoproducers and digital market leaders — including Pyong Lee — to explore AUGE and its proprietary AI Ally.

NASA Sent Me a Letter. This Is What Real Security Looks Like.
Cybersecurity · NASA·28 ABR 2026·6min

NASA Sent Me a Letter. This Is What Real Security Looks Like.

On April 28, 2026, I received formal recognition from NASA — signed by Kelvin Taylor, Senior Agency Information Security Officer — for identifying and responsibly reporting a vulnerability in systems of the American space agency.

G1 / Globo: CSX Tech Born to Redefine the Global Technology Market
Press · G1 Globo·27 FEV 2026·6min

G1 / Globo: CSX Tech Born to Redefine the Global Technology Market

Published February 27, 2026 on G1. The technology holding structured under CSX Holding, with Victor Fornitani as CTO, launches three integrated verticals — DataZ, IronBit, and Nexforge — to position organizations ahead of the global market.

R$1 Billion Transacted Without a Single Line of Downtime
Case Studies·MAI 2025·7min

R$1 Billion Transacted Without a Single Line of Downtime

In 2023, Prata Digital's credit core was working — but breaking from the inside. The decision of how to change without stopping anything defined the next 12 months of operation.

AI Won't Kill the Developer — It Will Retire the Mediocre
Artificial Intelligence·MAR 2025·6min

AI Won't Kill the Developer — It Will Retire the Mediocre

The laziest narrative in tech is that AI will replace developers. The truth is more surgical, and for many people, more uncomfortable.

The Invisible Architect: Why the Best System Is the One Nobody Notices
Philosophy & Engineering·JAN 2025·5min

The Invisible Architect: Why the Best System Is the One Nobody Notices

When a user notices they're using technology, you've already failed. The philosophy behind infrastructures that disappear on the horizon and leave only the result.