Unconventional
perspectives.
Professionals and the major brands they build — the decisions, architectures and bets shaping the market.

Recognized by NASA, I Reveal the Secret War of Artificial Intelligence
On Futuricast #258, I detailed how a vulnerability became an official NASA letter, explained why the artificial intelligence race will cost $1 trillion by 2030, and why data — not models — is this decade's real power.

GEO and AIO: The New SEO for the AI Era — Isabele Antunes on Getting Recommended by ChatGPT
From 57% to 69.5% qualified leads in one month, and R$2 million ($400k+) generated in a single day from an offline campaign. Amisa's CEO explains why SEO alone isn't enough anymore, and why marketing's biggest risk today isn't AI — it's trusting it too much.

Record TV: Entrepreneurs and Infoproducers Gather to Discuss Digital Technology and Scalability in São José dos Campos
Published May 20, 2026 by Record TV. The closed-access event brought together entrepreneurs, infoproducers and digital market leaders — including Pyong Lee — to explore AUGE and its proprietary AI Ally.

NASA Sent Me a Letter. This Is What Real Security Looks Like.
On April 28, 2026, I received formal recognition from NASA — signed by Kelvin Taylor, Senior Agency Information Security Officer — for identifying and responsibly reporting a vulnerability in systems of the American space agency.

G1 / Globo: CSX Tech Born to Redefine the Global Technology Market
Published February 27, 2026 on G1. The technology holding structured under CSX Holding, with Victor Fornitani as CTO, launches three integrated verticals — DataZ, IronBit, and Nexforge — to position organizations ahead of the global market.

R$1 Billion Transacted Without a Single Line of Downtime
In 2023, Prata Digital's credit core was working — but breaking from the inside. The decision of how to change without stopping anything defined the next 12 months of operation.

AI Won't Kill the Developer — It Will Retire the Mediocre
The laziest narrative in tech is that AI will replace developers. The truth is more surgical, and for many people, more uncomfortable.

The Invisible Architect: Why the Best System Is the One Nobody Notices
When a user notices they're using technology, you've already failed. The philosophy behind infrastructures that disappear on the horizon and leave only the result.
