Published May 20, 2026 on Record TV.
Full coverage by Record TV — May 20, 2026.
On May 20, 2026, TV Vanguarda — Rede Globo's affiliate for the Vale do Paraíba region — aired coverage of an exclusive gathering held in São José dos Campos: a closed, restricted-access event organized by Ecosystem Direitos de Corporação, led by Tulio Vitty. The theme: technology and digital scalability for infoproducers in the growth phase.
AUGE: The Platform for Infoproducers Who Scale
The event served as the stage for presenting AUGE — a platform developed by Victor Fornitani (CTO) and Caio Santomo (president of CSX Holding), built specifically for infoproducers in the scaling phase. Not a tool for beginners. Infrastructure for those who have already grown and need technology proportional to their size.
Generate connection between those who produce videos and those who watch them. That connection is what matters most — it's what will make the difference. Technology must be an enabler. Because in the end, what will create the connection are people.
— Victor Fornitani — CTO at AUGE, live on TV Vanguarda
Ally: AUGE's Proprietary AI
The most significant technological differentiator presented at the event was Ally — an artificial intelligence developed exclusively for AUGE. More than a chatbot or generic automation, Ally operates as a complete operational support layer, assisting producers with:
- Copy — generating and optimizing persuasive texts for specific audiences
- Page structure — architecture of sales and membership pages focused on conversion
- Automations — operational flows that eliminate repetitive manual work
- Operational organization — intelligent management and prioritization of internal processes
- Conversion optimization — continuous analysis and improvement of sales and retention funnels
Ally isn't just another feature — it's the intelligence that runs through every layer of the platform, connecting audience behavior data with operational actions in real time.
Innovation Outside the Box — and CSX Capital Integrated
Caio Santomo summed up the positioning precisely: "Today, if you take ten platforms on the market and put them in a comparison, you'll get more of the same. AUGE has differentiators that are completely outside the box of what the market offers."
One of those differentiators: native integration with CSX Capital, CSX Holding's financial arm. AUGE connects the infoproducer not just to content distribution technology, but to the capital and financial structures needed for accelerated growth — something no other platform on the market offers in an integrated way.
AUGE + Ally — what each layer delivers
Who was AUGE built for?
Clique para ver a respostaFor infoproducers in the scaling phase. Not for those just starting out — for those who have already grown and need technological infrastructure proportional to the size they've reached.
What does Ally do that other market AIs don't?
Clique para ver a respostaAlly operates as AUGE's complete operational layer: copy, page structure, automations, process organization, and conversion optimization — all connected to real audience behavior data in real time.
Why is the CSX Capital integration relevant?
Clique para ver a respostaBecause real growth requires both technology AND capital. AUGE is the only platform that connects the infoproducer to both in a single ecosystem — performance technology and access to intelligent capital.
Who organized the launch event?
Clique para ver a respostaEcosystem Direitos de Corporação, led by Tulio Vitty. A closed, restricted-access event — a format that reflects AUGE's positioning: exclusivity, not mass market.
Pyong Lee and the Competition for Attention
Pyong Lee — entrepreneur and one of Brazil's leading voices in digital content creation — articulated the moment clearly: "Today the competition for attention is much greater, because everyone is a content creator. Not just TV, radio, or newspapers. Today everyone creates."
On the value of in-person events, Pyong Lee added: "We've been very online — social media, WhatsApp, connection, messages, email. And that's why I value in-person so much more today. It generates real connections, great conversations where we can evolve, learn, and create new opportunities."
TV Vanguarda is Rede Globo's affiliate for the Vale do Paraíba and North Coast of São Paulo — one of Brazil's highest concentrations of tech companies, including the São José dos Campos Technology Park.